p. 608 836-3931

6649 University Ave | Middleton, WI 53562

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Contact Information

Middleton Sports & Fitness
6649 University Avenue
Middleton WI 53562
Phone: 608.836.3931
Fax: 608.831.1945
Email: msfonline@middletonsports.com

Company History

For over 30 years we have been committed to serving our customers with quality products and guaranteed satisfaction! In the beginning, it was bicycle sales and repair. Now twenty years later we have expanded into an 11,000 square foot building, the bicycle shop is next door, and our shelves are packed with the latest specialty items in each one of our departments.

We're especially proud of our knowledgeable staff members. Whether you're looking for Hockey, Soccer, Swim Lacrosse or even Figure Skating items, our staff of instructors, coaches, college and club athletes always keep up with the latest advances in technology. More importantly, our staff can offer you the best product knowledge and provide you with unmatched expert advice.

For years we have carried one of Wisconsin's largest selection of Hockey, Swimming and Soccer equipment. When you choose Middleton Sports & Fitness for your web store of choice, you are backed by years of great service, a great staff, and thousands of satisfied customers.

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